UX (User Experience) Testing: Make the Most of It

It’s understood that you can’t launch an app without at least some degree of UX Testing.

User Experience Testing, or Usability Testing, provides you with important info about how real people will engage with (and feel about) your final product. Their feedback, and the intel you can gather by observing their interactions, will help you eliminate future risk and improve the overall performance of your app.

It’s important that you have a plan when you get started, to make the most of your time and money. You’ll want to know exactly what you’re looking for, and how you’ll measure progress to push your ROI. Create a consistent strategy for your app testing, executing it for each stage of your process and each of your products, to give you adequate comparisons.

You also want to choose a solutions-based, well-rounded platform that will enable you to stay organized, gather useful data, and always keep moving forward.

Here are a few things to look for and ways to perform UX Testing with Eyece:

1. Does your wording and messaging resonate? From your title and tagline to your proposed summary for the play store to the app’s inclusive text, can users both understand and enjoy both the literal and inferred content throughout their experience?

2. Can users complete basic tasks while either following instructions, or intuitively? By describing a series of tasks or goals, you can discern if the average person can execute the app’s intended purpose without much oversight or assistance.

3. Are your directions and instructions clear? Can users follow them easily from Point A to Point B? This is important to ask but also good to track as people use your app in real-time.

4. Do your users have preferences? You can find out by doing standard A/B-type testing, or you can lay out a range of options for a group of users before building out your app too far.

5. How do users react to potential poor outcomes? It may seem counterintuitive, but if you’re already aware of common issues or concerns, you can lead users to them directly and see how they respond in the face of an issue, and if your app’s help system, FAQ, or customer service team can easily resolve it.

6. What level of trust do users feel toward your app? Whether it’s a matter of actual security with their data or just a first impression of your company’s trustworthiness, it’s important to gauge the level of reliability people will feel toward your product.

7. Do users enjoy the experience of using your app? Would they use it again? Are there any changes they would make? Do they have preferences or suggestions to improve it?

Discover the path to superior performance with extensive UX Testing on Eyece.

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